Wednesday, June 20, 2012

The Three “M”s of Radio Programming - Introduction

So...

My mentor Keith Fowler, came up to my desk one day.
Suddenly picked up a pen and a pad.
Scribbled something on the pad…
Tore the page and pinned it to the board in front of me.

It Read:-

The Three “M”s of programming-

1. Music (80% product)
2. Mornings (Breakfast)
3. Meetings (Imaging)

All he did was pin this up, and go back to his cabin…
Keeping me thinking what is it that he wanted to tell me.

Well…

Next time he came up and asked me what I figured out.
My reply was simple as an excited student.. “I need you to elaborate”.
So he sat next to me and explained it all.

Now when I am much experienced into the industry, I wonder how I would have reacted to various challenges had he not put up that small slip on my desk.

I really want to share that knowledge here and so would be explaining what each one is all about in my next 3 posts.

Stay Tuned.
Sumeet

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